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Marketing Investment Model Template


An Excel template with a Marketing Investment Model and a sample of Advertising Data and its Analysis, Customer Acquisition Cost & Revenue Forecast, and Return on Investment.

The file is in Excel format, but you can convert it to Google Sheets using the instructions here [external link].

Learn More: How to Create a Marketing Investment Plan

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The Marketing Investment Model Template contains the following Excel sheets and sections:

  • Data Sample: an example of an extract from an advertising campaign. The spreadsheet includes metrics such as costs, impressions, clicks and conversions.
  • Revenue and Cost Forecast: The Template transforms the raw data into customer metrics such as Cost per Acquisition. It then combines them with growth assumptions to calculate future cash flow.
  • Customer Lifetime Value Calculator: The model takes the retention and churn assumptions and uses them to estimate a customer’s lifespan. It then combines the result with revenue and cost inputs to calculate how an average customer contributes to the overall profitability.

Click on product images for screenshots of the template.

Learn More: How to Create a Marketing Investment Plan