Take Control of Your Subscription Business
Struggling to model your subscription growth and cash flow?
This easy-to-use Excel template gives you everything you need to accurately forecast customer acquisition, retention, churn rates, monthly recurring revenue (MRR), cash flow, and return on investment — without any complicated setup.
Perfect for SaaS founders, subscription startups, CFOs, and financial planners.
You Will Be Able To
📈 Forecast Customer Acquisition, Retention, and Churn
Model customer growth with signup and ongoing churn tracking.
👥 Segment Basic and Premium Users
Build forecasts across multiple pricing plans with custom assumptions.
💰 Calculate Customer Lifetime Value (CLV)
Analyze lifetime revenue and margin contribution per customer.
📊 Project Revenue, Costs, and Cash Flow
Forecast subscription income, variable costs, and operating expenditures.
🏆 Analyze Return on Investment (ROI) and Exit Value
Project potential exit valuations, equity returns, and cash needs.
🔎 Stress-Test Your Subscription Model
Quickly test how changes in churn, pricing, or CAC impact cash flows and returns.
✏️ Easily Customize the Template
Fully editable Microsoft Excel sheets — no hidden formulas or macros.
Need to use Google Sheets instead?
Follow these step-by-step instructions to convert Excel files to Google Sheets.
Built for Real-World Subscription Businesses
This template doesn’t just project customer growth — it connects every key metric:
- Customer acquisition modeling
- Signup and post-trial churn tracking
- Multi-plan pricing forecasts
- Customer lifetime value calculations
- Full revenue, cost, and cash flow forecasting
- Equity return and exit valuation modeling
- Sensitivity and stress-testing built in
Build smarter models. Stress-test your projections. Make better strategic decisions.
Template Preview
🔍 Click on the product images above to see a preview of the Subscription Model Template in detail.
Explore example sheets for customer growth forecasting, churn calculations, revenue projections, cash flow analysis, and customer lifetime value (CLV).
See the Template in Action
▶️ Watch the Tutorial Video
Learn exactly how to build customer acquisition forecasts, churn calculations, MRR growth models, and cash flow projections — step-by-step — using this template.
Prefer a written guide?
📖 Click here to read my full tutorial — Learn how to forecast customer growth, model churn, project revenue, and calculate customer lifetime value step-by-step.
Why Choose This Template?
- Save time with a ready-to-use, fully customizable Excel file
- Specifically designed for SaaS and subscription business models
- Built-in churn, retention, and customer lifetime value calculators
- Stress-tested structure to easily model different scenarios
- No complicated formulas or macros — simple, clean, editable sheets
- Professional outputs perfect for internal use, funding decks, and reporting
- Risk-free with a full 30-day money-back guarantee
Risk-Free Purchase
I stand behind my products with a 30-day money-back guarantee — if you’re not completely satisfied, simply request a full refund, no questions asked.
✅ Secure Checkout | ✅ Instant Download | ✅ 30-Day Money-Back Guarantee
Victoria Hibbs (verified owner) –
Thank you. I really liked it and have implemented it. However, what would have been useful is a formula that allows you to track income slightly more bespoke in relation to any free trails. For example, we are launching a product with 3 month free trails (pretty much awarded to all) and so income was only generated from month 4 and I have had to do a manual formula across the period to analyse. Having said that, this has been a Godsend for me with no experience of this and being tasked with creating a financial model – thank you