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Subscription Model Template

(1 customer review)


An Excel template with a Subscription Model and calculations of Customer Acquisition Forecast, Retention and Churn Estimates, Monthly Revenue, Costs and Cash Flow Projections, Customer Lifetime Value and Return on Investment Analysis.

The file is in Excel format, but you can convert it to Google Sheets using the instructions here [external link].

Learn more: How to Create a Subscription Model with Churn Calculation

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The Subscription Model Template contains the following Excel sheets and sections:

  • Subscription Cash Flow Model:  The spreadsheet forecasts Customer Growth, Revenue and Costs. It contains monthly estimates of Churn, Retention and Cost per Acquisition.
  • Basic and Premium Users: The model splits users into two subscription plans with separate revenue, cost and churn assumptions.
  • Customer Lifetime Value Calculator: The template estimates the Customer Lifetime Value using Retention, Churn, Monthly Revenue and Cost assumptions. 
  • The Return on Investment: Estimates of the Exit / Terminal Value and Analysis of Equity Returns.

Click on product images for screenshots of the template.

Learn more: How to Create a Subscription Model with Churn Calculation

1 review for Subscription Model Template

  1. Victoria Hibbs (verified owner)

    Thank you. I really liked it and have implemented it. However, what would have been useful is a formula that allows you to track income slightly more bespoke in relation to any free trails. For example, we are launching a product with 3 month free trails (pretty much awarded to all) and so income was only generated from month 4 and I have had to do a manual formula across the period to analyse. Having said that, this has been a Godsend for me with no experience of this and being tasked with creating a financial model – thank you

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